My name is Alastair Freeman, and I.am a UK Business Development Consultant with 40+ years in sales, marketing and mentoring. I help start-ups and SMEs build strong foundations and achieve lasting success.
Helping Start-Ups, Entrepreneurs and SMEs
Clear, step-by-step guidance to grow your business with confidence.
With over four decades of experience, I’ve trained and mentored 300+ people in sales and business development. My mission is to guide entrepreneurs through the challenges of building and growing a business.
Proven Experience
From corporate roles to start-up mentoring, I bring practical knowledge and insight.
Tailored business support to suit your needs. I provide sales training, marketing and SEO guidance, and practical mentoring for growth.
Our initial meeting will simply be a conversation to introduce each other and determine what exactly the present issues are and how we can help.
Book a session and find out what we can do for you. Our sessions are preferably in person (F2F), but we can also arrange a video call when preferred. Most importantly, the first session is complimentary!
Let's have a chat about how we can help you reach your Goals.
Growing up in a family of twelve meant work came before study, so I built my education the long way — through real-life experience.
I learned directly from successful business leaders, gained training in the workplace, and turned mistakes into valuable lessons.
What I lacked in formal qualifications, I made up for with resilience, determination, and self-belief. Hard work became my teacher, and perseverance became my degree.
Coming from a large working-class family, the household's financial needs always took precedence. Employment, rather than formal education, was the primary focus. I had to take the long route to success — learning from experience, mentors, and my own mistakes along the way.
Working alongside successful business leaders, I gained practical experience in sales, management, and business development.
Each role was an opportunity to learn, grow, and improve my skills. What I lacked in formal qualifications,
I made up for it with determination and resilience. I worked harder than most, dedicated to mastering my craft, and never let setbacks define me.
Over time, this not only built knowledge but also the confidence to support others in their success.
"I may not have studied in lecture halls, but life taught me more than any classroom ever could.”
How I Can Help You
✅ Business Development Consulting – Identify opportunities, streamline operations, and create sustainable growth strategies.
✅ Sales Training & Performance Coaching – Equip individuals and teams to convert opportunities into measurable results.
✅ Franchise Development – From 7 failing outlets to 100 thriving ones — proven expertise in building scalable franchises.
✅ Start-Up Growth Support – From concept to launch, guiding entrepreneurs to bring their ideas to market.
✅ Marketing & Branding Strategies – Position your business for visibility, impact, and growth.
✅ SEO & Online Business Growth – Improve your ranking, reach more customers, and grow your business online.
Alastair Freeman — Independent Business Consultancy
Website: https://alfreeman.com
Last updated: 25 October 2026
1. Introduction
Alastair Freeman is committed to protecting your privacy and handling your personal information responsibly, fairly and securely.
This Privacy Policy explains how personal information is collected, used, stored and protected when you visit this website, make an enquiry or engage with my business consultancy, mentoring or advisory services.
I aim to comply with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who Is Responsible for Your Information?
The person responsible for personal information collected in connection with this website and consultancy is:
Alastair Freeman
Independent Business Consultant
United Kingdom
Email: [Insert your preferred business contact email]
For any privacy-related enquiry, please use the contact details above.
3. Information I May Collect
Depending on how you interact with me, I may collect:
Your name, business name and professional position.
Your email address and telephone number.
Information you voluntarily provide when making an enquiry.
Correspondence relating to consultancy, mentoring or business advice.
Information necessary to provide agreed services and maintain business records.
Limited technical information generated when accessing the website, such as IP addresses and security logs.
I do not ask visitors to provide sensitive personal information through the website.
4. How Your Information Is Used
Your information may be used to:
Respond to enquiries and requests for information.
Discuss and deliver consultancy, mentoring and advisory services.
Maintain appropriate business correspondence and records.
Manage contractual, administrative and financial obligations.
Protect the security and operation of the website.
Send business updates or marketing communications where permitted by law.
Personal information will not be sold to third parties.
5. Legal Basis for Processing
Where applicable, personal information is processed under one or more of the following lawful bases:
Contract: Where processing is necessary to provide services or take steps requested before entering into an agreement.
Legitimate interests: Where reasonably necessary to respond to enquiries, manage business relationships or protect website security, provided those interests do not override your rights.
Legal obligations: Where information must be retained or processed to comply with applicable laws, including tax and accounting requirements.
Consent: Where consent is required, including for certain marketing activities or non-essential cookies.
You may withdraw consent at any time where processing relies upon it.
6. Sharing Information
Information may be shared with trusted service providers where necessary for website hosting, email communications, IT support, accounting or other legitimate business operations.
This website uses Cloudflare for website hosting and related technical services.
Service providers are expected to handle information securely and in accordance with applicable data protection requirements.
Information may also be disclosed where required by law.
7. International Data Transfers
Some technology providers may process information outside the United Kingdom.
Where international transfers of personal information occur, appropriate protections must be in place in accordance with applicable UK data protection law.
8. Data Security
Reasonable technical and organisational precautions are taken to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no internet-based service can guarantee absolute security.
9. How Long Information Is Retained
Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected.
Enquiry correspondence is reviewed periodically and deleted when no longer needed.
Client and financial records may be retained for longer periods where required by contractual, accounting or legal obligations.
10. Your Data Protection Rights
Depending on the circumstances, you may have the right to:
Request access to your personal information.
Request correction of inaccurate information.
Request deletion of information.
Request restriction of processing.
Object to certain processing activities.
Request transfer of information where applicable.
Withdraw consent where processing relies upon consent.
To exercise your rights, please contact me using the email address provided above.
You also have the right to complain to the Information Commissioner's Office (ICO).
ICO website: https://ico.org.uk
11. External Websites
This website may contain links to external websites.
I am not responsible for the privacy practices, security or content of third-party websites. Visitors are encouraged to review their individual privacy policies.
12. Changes to This Policy
This Privacy Policy may be updated periodically to reflect changes in business operations, website functionality or legal requirements.
The latest version will be published on this website.
13. Contact
For questions about this Privacy Policy or how your personal information is handled, please contact:
Alastair Freeman
Email: [Insert your preferred business contact email]
2. Cookie Policy
Cookie Policy
Alastair Freeman — Independent Business Consultancy
Website: https://alfreeman.com
Last updated: 25 October 2026
1. Introduction
This Cookie Policy explains what cookies are, how they may be used on this website and the choices available to visitors.
My aim is to provide a straightforward, transparent and secure browsing experience while respecting your privacy.
2. What Are Cookies?
Cookies are small text files that websites may place on your computer, tablet or mobile device.
They can help websites operate securely, remember preferences and, where enabled, provide information about how visitors use a website.
Similar technologies may also be used to store or access information on a device.
3. Cookies Used by This Website
This website is hosted using Cloudflare.
Depending on the website's configuration, Cloudflare may use strictly necessary cookies or similar technologies to support website security and reliable operation.
Any additional cookies used by the website should be identified and explained in this policy.
4. Categories of Cookies
Strictly Necessary Cookies
These support essential website functions, such as security and reliable delivery of website content.
Where the applicable legal exemption applies, these cookies do not require prior consent.
Analytics Cookies
Analytics technologies may be introduced to help understand website visits and improve content and performance.
Where consent is legally required, these technologies will only be activated after the visitor has agreed.
Marketing Cookies
Marketing cookies may be used in future if advertising, remarketing or other promotional services are introduced.
Where consent is required, such cookies will not be activated unless the visitor chooses to accept them.
5. Managing Your Cookie Preferences
Where the website uses cookies requiring consent, visitors will be provided with appropriate choices to accept or reject them.
Visitors should also be able to change or withdraw their consent.
Most browsers allow users to view, restrict or delete cookies through their privacy settings.
Disabling essential cookies may affect certain website functions.
6. Third-Party Services
This website uses Cloudflare for hosting and website delivery.
Other third-party services may be introduced in future, including analytics, embedded media or communication tools.
This policy will be updated when additional technologies are introduced.
7. Changes to This Policy
This Cookie Policy may be revised when website functionality changes or when relevant legislation or guidance is updated.
The latest version will be made available on this website.
8. Contact
For questions about cookies or privacy, please contact:
Alastair Freeman
Independent Business Consultant
Email: [Insert your preferred business contact email]
For more information about your data protection rights, please refer to the Privacy Policy.
3. Before we publish these policies
The ICO requires privacy notices to reflect what a business actually does with personal information. Cookie disclosures must also accurately describe the technologies in use.

ICO
Last updated: 26/09/2025
By using this website, you agree to comply with these Terms and Conditions.
1. About Us
Owner: Alastair Freeman
Website: https://alastair-freeman.com
Email: [[email protected]
2. Use of Website
For lawful purposes only. No misuse or harm to the site or users.
3. Intellectual Property
All content owned/licensed to Alastair Freeman unless stated. Personal use only, no reproduction without consent.
4. Accuracy of Information
No guarantees on reliability, suitability, or availability of content.
5. Links to Other Websites
External links are for convenience only. No responsibility for the content or practices of third-party sites.
6. Limitation of Liability
No liability for any loss or damage arising from the use of this website.
7. Governing Law
English law applies. Disputes are subject to the courts of England and Wales.
Disclaimer
Last updated: [Insert Date]
1. No Professional Advice
Content is for general informational purposes only. Not financial, legal, or professional advice.
2. Accuracy of Information
No warranties or guarantees as to completeness, reliability, or suitability.
3. External Links
Not responsible for third-party website content or views.
4. Limitation of Liability
Not liable for any direct, indirect, or consequential loss or damage.
5. Changes to Disclaimer
We reserve the right to update this disclaimer.